VIS Primary logo is one of the main components in brand identity. Keep it clean with additional space around it. The margin around the logo must be at a minimum, half of x-height of the logo (1/2X). Other visual elements should not cross this space.
Creating correct area around the logotype will make it readable and visually pleasing. It is not recommended to make primary logo smaller than 100 pixels wide. If it is needed to create smaller sizies please use secondary logo or sub-marks alternatives.
Secondary Logo and Brand sub-marks
Make additional room to breathe around alternatives logos. The main rules for primary logo usage apply to secondary logo and brand submarks.